THINK Snack Box
THINK360 created the Snack Box - a custom-branded package - for Scottsdale, Ariz.-based United Blood Services (UBS) to consolidate and improve the effectiveness of its canteen service -- a service providing food and beverages to individuals after they donate blood. UBS is a national non-profit organization that supplies blood to more than 500 hospitals through a network of community blood centers.
UBS has used the Snack Box for 3 years to move from provisioning supplies for its canteen service from 30 vendors to one primary vendor, THINK360, and from sourcing its canteen service with 50 items to one self-contained item -- or the Snack Box.
The THINK360 Snack Box allows UBS to streamline its canteen service and related outreach messaging at blood-donor centers throughout the United States. Each Snack Box and contents display UBS-branded messages and information on giving blood that has translated into about 271,212 hours of educational outreach as donors read the contents like cereal boxes at a breakfast table. The educational messaging is driving both donor frequency and retention.
"After the Snack Box was rolled out to our blood centers, we saw a decrease in costs related to our canteen operations," said Pat McEvoy, executive vice-president of United Blood Services. "And we've gained a real tool to connect with our donors and deepen our relationship with the people who drive our day-to-day business and ensure we get blood to those who need it."
In the past three years, UBS has distributed more than 75,000 THINK360 Snack Boxes, providing over 1.8 million snack servings to blood donors. A survey of UBS donors indicates that 76 percent of them like the Snack Box and contents and nearly half of those UBS surveyed said that reading the boxes moves them to donate more often.
"We developed this revolutionary idea over 4 years ago in order to allow innovative leaders like Pat McEvoy of UBS to reduce costs related to purchasing, storage, inventory and distribution and at the same time meet FDA food handling and distribution requirements" said Alan Elias, THINK360's CEO. "Our goal with the Snack Box is to really help the blood centers operate more cost-effectively and focus on delivering their core message to an essentially captive audience."
Snack Box Features
- Self contained participant Snack Box™
- 24 servings
- Reduce costs of inventory, purchasing, packaging and distribution
- No more inventory and packaging problems
- 7 varieties of 100% juices
- FDA & HACCP approved
- 1 year shelf life
- Self Contained Blood Donor Snack Kit
- Reduce Costs of Inventory, Purchasing, Packaging and Distribution
- Ship Directly to Centers / Warehouse
- No MOre Inventory and Packaging Problems
- 1.8 Million USB Donors Served