Desktop Channel™ is a branded channel for marketing communications that achieves daily exposure without the drawbacks of e-mail, RSS feeds, widgets and Internet browsers. This channel directly to the desktop is a hybrid of traditional and online marketing strategies with benefits for both the consumer and advertiser.

	Daily racing trivia creates a compelling habit for the consumer and gives Desktop Channel™ the chance to advertise to its audience every day without getting lost in the e-mail inbox. Desktop Channel™ can be geared toward any target group by the subject of the daily content.

If you want to advertise to consumers through the computer there are primarily two ways to do it, e-mail and the Internet. But pop-ups, e-mail filters, cookie deletion, click fraud, spam, increasing competition, home page hijacking, decreasing open rates, banner blindness, proliferating ad blockers and the emergence of an Internet browser that can strip the advertisements off a website before they are seen, have made reaching the consumer a bit more difficult.

Desktop Channel™ delivers content to the consumer through a proprietary mechanism that doesn’t require a web browser or e-mail client, which means that Desktop Channel™ is not vulnerable to filters, ad blocking or image stripping and you will never have another ad “pop-up” over yours. Desktop Channel™ achieves advertising exclusivity on the consumer desktop in a format that the consumer enjoys.

Desktop Channel™ has significantly better usage rates than e-mail and does not get lost in the inbox, yet it is easier to implement and design than an e-mail campaign. In addition, rather than asking the consumer to go to a website and wait for multi-media files to load, Desktop Channel™ downloads these files in the background so the consumer has instant access to a rich, non-choppy experience — even with a dial-up connection.

This patent pending conduit becomes a direct channel to the consumer that can be used to introduce product, a channel for e-commerce, reinforce brand or customer communications. As a vehicle for custom publishing, Desktop Channel™ is completely branded from top to bottom and allows advertisers to create an exclusive channel to the desktop. Then, through contextual and temporal profiling, an advertiser can deliver highly targeted and timely advertising. This branded channel is updatable and tracks marketing communications.